Reviews

How Steve B Closed 15 Custom Builds in a Single Year

July 2025 • 3 min read
Custom Homes Demand Gen CRM Cold Traffic

Overview

Steve B had a strong reputation and a solid team in the Minneapolis suburbs. But after two decades of work, growth had plateaued.

Referrals and past clients had fueled him for years, but he needed something more consistent and scalable to hit his next milestone — and to smooth out seasonal fluctuations.

That’s when he brought in a new demand system.

The Strategy

With the goal of building consistency and client selectivity, we launched a performance-based system that emphasized quality over volume:

  • 📍 Metro-Area Meta Ads: Targeted Twin Cities homeowners with land and luxury aesthetic preferences.
  • 🧠 Intelligent Funnel Design: Screened for timeline and land status up front.
  • 📞 Hands-Free Booking: Our team followed up with all high-intent leads and secured consults within 24 hours.
  • 📊 End-to-End CRM Tracking: Delivered real-time insight into lead sources, conversion rate, and job forecasts.

The Results

  • 🏡 15 Full Custom Builds Closed in 12 Months
  • 🚫 90% Drop in Unqualified Appointments
  • 📅 Predictable Flow of Build-Ready Clients Year Round

Conclusion

Steve didn’t want to gamble on outdated methods. He wanted control, consistency, and peace of mind.

The system helped him convert cold traffic into signed contracts — and it’s still running strong today.

👉 Want to build a steady, high-quality pipeline without relying on word-of-mouth? Apply now and see if your territory is still available.

Custom Homebuilders Never Have To Worry About Marketing Again

We Generate More Demand Than Our Clients Know How To Handle

Unlock exponential scale with your own world-class custom built generation machine.

© Copyright 2025. Buildstone Collective. All Rights Reserved.

Unlock exponential scale with your own world-class custom built generation machine.

© Copyright 2025. Buildstone Collective.

All Rights Reserved.