Overview

Mark is a small custom builder east of Denver, CO. For years, his phones rang—but not with the right people.

His biggest frustration? Spending hours on calls with prospective clients who lacked land or proper budgets—or worse, never followed through. His margins were getting squeezed and his crew felt burned out.

He knew he didn’t just need more leads—he needed fewer distractions. That’s when the system changed everything.

The Strategy

We built a lead system that felt like the opposite of spam:

• 🧭 Intent-Focused Ads: Ads written in Mark’s voice targeting landowners in affluent Denver suburbs with aesthetic alignment.
• ✅ Survey-Based Funnel: Every click led to a quick ask about land, budget, and timing—so only serious prospects advanced.
• ⌛ Dial-In Booking Team: Qualified leads got a personal call within 15 min, booked directly on Mark’s calendar.
• 📊 CRM That Works for Him: Built to track each lead from click to close—without Mark doing the admin.

The Results

• 🚫 80% fewer unqualified inquiries
• 📆 10 meetings booked every month without chasing
• 🧱 Back-to-back contract signings with owners ready to build
• 🧘‍♂️ Mark regained mental bandwidth and crew confidence

Conclusion

No frills. No guesswork. Just clarity and consistency.

The new pipeline gave Mark a system that actually respects his time—and fills his calendar with build-ready clients he’s proud to serve.

👉 If you're tired of filtering out the noise—and want the right clients knocking—you should see how this process works in your market.