Overview

Dan runs a small team of craftsman builders outside Eugene, Oregon. For years, his projects came from a patchwork of referrals, architects, and word-of-mouth. It worked — until it didn’t.

Suddenly, projects started slowing down. His crew was either slammed or sitting around. And worst of all, he felt like he was constantly in “scramble mode” — quoting people who weren’t serious, wasting time on calls that went nowhere, and always wondering where the next job would come from.

He was tired of guessing. That’s when he found the system that changed everything.

The Strategy

Dan didn’t want to become a digital marketer. He wanted something that just worked — without sacrificing quality. So we built him a high-trust pipeline tailored to his market and voice:

• 📍 Local Ads That Didn’t Feel Like Ads: We wrote and designed campaigns that sounded like Dan — honest, down-to-earth, and professional.
• 🧰 Lead Filtering That Respected His Time: Leads had to pre-qualify before they ever got on the phone. No more free consulting.
• 📞 Real Conversations, Not Cold Intros: When his calendar dinged, it was someone already aligned with his process, budget, and style.
• 📊 Clear CRM Visibility: Everything tracked, logged, and visible. No more chasing paper trails or wondering what happened to that guy from two weeks ago.

The Results

• 📈 Predictable pipeline — no more feast or famine
• 🚫 75% drop in unqualified “lookers”
• 🛠️ Better job pacing = smoother builds and happier subs
• 🧠 More mental clarity = better leadership and more time at home

Conclusion

Dan didn’t need 100 leads a month. He needed 5 good ones — the kind who showed up, understood the process, and were ready to build.

The new system helped him make the leap from reactive to strategic. And Dan finally got back to doing what he does best — building homes he’s proud of, without the constant pressure of “what’s next?” hanging over his head.

👉 If you’re a builder tired of the guesswork, this process might be exactly what you’ve been looking for.