Overview

Chris has been building custom homes in Florida for years, but in his market, finding clients who already own land has always been the toughest part. Land takes time to secure, and without it, projects rarely move forward. For a while, that challenge slowed everything down.

Too often, Chris would spend hours meeting with prospects who didn’t have land, didn’t have serious budgets, and weren’t ready to build. That’s when he decided it was time for a change and partnered with Buildstone.

The Strategy

Chris didn’t need more leads, he needed qualified, land-owning clients who were ready to move. We built a system tailored to the unique challenges of Florida’s market:

• 📍 Land-Ownership Screening: Every prospect was vetted to ensure they already owned land before a call was ever booked.
• 📝 Serious Budget Filtering: Conversations only happened with clients financially ready to build.
• 📊 Weekly Check-Ins: Regular performance reviews to stay aligned and consistent with results.

The Results

• 🏗️ 4 new builds already under construction within the first 12 months
• 📈 2 more in pre-construction set to break ground soon
• 🚫 Eliminated wasted time meeting with unqualified prospects
• 💬 Predictable growth with transparency every step of the way

Conclusion

Chris didn’t need a marketing overhaul, he needed precision. Buildstone gave him exactly that: a streamlined system that filtered out tire-kickers and focused only on serious, land-owning clients.

In just a year, that clarity turned into six active projects and a process that saves him countless hours. As Chris put it, “They didn’t promise me the stars and it’s gone exactly as expected. It’s been really good.”